ABOUT PARKWAY-ROCKWOOD COMMUNITY ED: 

Parkway-Rockwood Community Ed is a partnership of the Parkway and Rockwood School Districts that provides high-quality programs that enhance the quality of life for residents.

POSITION SUMMARY: As a member of the Community Ed team, the Digital Communications Specialist provides leadership and assistance in the planning, execution and evaluation of the strategic marketing plan to drive program enrollment, impact staffing and build public awareness of Community Ed.

ESSENTIAL FUNCTIONS:

1. Create, curate and distribute content that accurately promotes Community Ed’s voice and brand through storytelling and visual language via electronic, web-based, social media, and print communications (website, fliers, newsletters, etc.).

2. Support the production of digital and printed materials, including programming guides, as needed throughout the calendar year.

3. Manage, create and monitor department social media accounts, including content, advertising, and analytics.

4. Design and produce digital communication materials including graphics, videos, GIFs, and newsletters.

5. Assist in the design, distribution and summarization of results for department-wide external program evaluation efforts as needed.

6. Research and implement up-to-date trends and best practices in digital communication and incorporate them into Community Ed’s ongoing marketing/communications strategies.

7. Attend programs as needed to capture photos and videos for use in marketing efforts.

8. Serve as a member of the Community Ed Management Team

9. Participate in and provide relevant and accurate marketing/communications insight on department-wide committees.

10. Under direction of supervisor, collaborate with programming staff to gain and maintain a thorough understanding of Community Ed program and staffing needs and utilize this knowledge in the design of department marketing and communications efforts.

11. Under direction of supervisor, collaborate with the operations team as needed in execution and evaluation of marketing and communications efforts.

12. Represent Community Ed at programs, in the districts, and at community events, as needed.

13. Perform other duties as assigned.

ESSENTIAL SKILLS AND ABILITIES:

• Ability to think strategically, take initiative and produce high-quality work in a fast-paced environment while meeting deadlines.

• Work in a cross functional, team-based environment and collaborate with others in setting goals and problem solving.

• Must work well as part of a team and individually.

• Maintain a thorough understanding of Community Ed programs and services.

• Ability to express/recognize ideas, opportunities and communicate goals and objectives clearly.

• Ability to establish and execute priorities with minimum direction or instruction.

• Possess strong organizational and interpersonal skills

• Effective written and verbal communication skills.

• Ability to judge when situations and/or information should be called to the attention of supervisor

• Ability to access all locations in the Parkway and Rockwood School Districts.

• Ability to work a flexible schedule including non-traditional hours when required which may include nights and weekends.

• Ability to bend, twist, lift and manipulate equipment, supplies and mail.

BASIC REQUIREMENTS:

1. Bachelor's degree required: communications, marketing, journalism, business or comparable discipline preferred.

2. Strong writing, analytical, communications and organizational skills.

3. Must be comfortable working in a fast-paced environment on multiple projects at the same time.

4. Working knowledge of Google Workspaces and Microsoft Office software.

5. Experience in Adobe Creative Suite software preferred.

6. Experience with the use of technology and social media in a business setting.

7. Experience with Google Analytics preferred.

8. Experience with Canva preferred.

9. Knowledge of photography and video editing is preferred.

EQUIPMENT USED:

• General office equipment.

• Photography and video equipment.

WORK ENVIRONMENT:

• Within assigned building(s) in Parkway and Rockwood locations; outside of school buildings as needed, which may include during inclement weather.

• While performing duties of this job, employee is regularly required to sit, talk, hear, walk, stand and reach.